Politics is, in general, more and more subject to peopolization.
If this movement is difficult to date, we often remember the year 1992, when Ségolène Royal, Minister of the Environment, had accepted recordings for the press and television just after giving birth.
In 2014, Ségolène Royal returned to this episode saying: “It may have been a mistake to have done that. It was my first ministerial position, and I may not have realized the impact of the images. I wanted to assume – it may have been a bit naive at the time – that you could both work and have a child.”
Much later in 2006, and without any necessary connection except for that of peopolization, Laurent Fabius said about Ségolène Royal: “I prefer to say: this is my project than my project is Voici” in reference to the celebrity magazine Voici.
However, Ségolène Royal was not the only politician to bring out a peopolization of politics. We can mention Nicolas Sarkozy, who did not really hide his private life.
In 2016, for example, many politicians were willing to go through this people trend, as evidenced by the guests of the programUneambition in time presented by Karine Le Marchand on M6 (and notably in which Ségolène Royal refused to participate): Sarkozy, Montebourg, Le Maire, Le Pen, Juppé, Bayrou, Fillon, Mélenchon were all participants.
It is then interesting to note that despite these openings to the celebrity press, politicians in general have not ceased to vilify this same peopolization, in which they were sometimes actors.